A Northwest Missouri State billboard that includes a three dimensional Bobby Bearcat coming out of the billboard has "created a lot of excitement (and) a lot of awareness".
That was part of president Lance Tatum's report to the board of regents at last Friday's meeting (October 30).
Click the LISTEN button to hear Lance Tatum's comments at the October 30, 2026 board of regents meeting.
Dr. Tatum said the feedback "was the intent" as part of the university's student recruitment effort.
He added "Now the question is how do you take that and turn that it into something that is useful within this enrollment conversation".
The billboard, which is on Interstate 29 northbound in Platte City near the Highway 92 exit, was developed by the university's creative group.
