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The Annual 4-State Beef Conference takes place at the end of the month.
The conference, on January 29th, will offer cattlemen in Missouri, Iowa, Nebraska and Kansas the opportunity to hear about topics such as genetic improvement in beef cattle feed efficiency. Regional Livestock Specialist at the University of Missouri Extension Amie Schleicher says one of the speakers, Darren Williams with the National Cattleman's Beef Association, will speak about engaging consumers in a beef conversation.
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