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News Brief

Feb. 14, 2012MARYVILLE, MO |  By: Wayman

Super Study

While football fans can only wait until next year's Super Bowl, an assistant professor of marketing in Maryville's work with the game continues.

That's because Dr. Benjamin Blackford has just published a study on the combination of humor and violence in those famous Super Bowl commercials. Appearing in the prestigious journal of advertising and shared in the Harvard business review, Blackford says his analysis went beyond all previous Super Bowl academic studies.

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Blackford says since submitting the work, two more Super Bowls have happened, so there's even more data to examine and add to the study.